Kindle Christmas gifts unused

A survey of 1,400 Brits has revealed that Kindle ereaders top the list of unused Christmas presents. In the survey by MyVoucherCodes.co.uk nearly half said they had received a gift that they haven't used since opening it on Christmas Day. Over half of those with unused Kindles said it was because they had not downloaded any books to be able to use the device yet.

Other popular unused gifts included Apple iPads and MP3 players. Reasons cited for not using such gifts yet included not having got round to it and not having charged the device up. Most MP3 owners said they hadn't downloaded any music yet.

"It is likely that these gifts will be used eventually, perhaps when the owners get a chance to download books or music," said Mark Pearson, Chairman of MyVoucherCodes.co.uk.

Despite some recipients not having used their Kindles yet, the Amazon ereader was one of the the most popular presents this Christmas. 1.33 million ereaders sold over the Christmas period according to a survey by poll company YouGov.  92% of these ereaders were Kindles.

Six out of ten Kindles were received by women, with people over 55 years old twice as likely to have received an ereader as those aged between 18 and 24.

Department store retailer John Lewis said that it sold one Kindle every 30 seconds over the five weeks to December 31, taking its sales figure to well-over 50,000.

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Tags: amazon, christmas, ereader, kindle

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Comment by Elle Symonds on January 28, 2012 at 1:03

I had an iPad this year and set it up right away! (And even downloaded the Kindle app when I already have a Kindle!) I think the Kindle is great - know a lot of people who had one (and bought them as gifts, mainly for parents) this year.

Comment by Carol Wright on January 24, 2012 at 14:21

That surprises me....if I had an ipad I would be itching to get it set up.

In fact, I was eager to get xmas lunch out of the way and have a play with my new Kindle. :)

My 14 year old son was loading his Kindle as I prepared the lunch!  Has certainly increased his reading.

carol

carol

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